
My Role
Timeline
Tools
UX Designer
Web Developer
Project Type
Client website
2 weeks
HTML/CSS
JavaScript
Oak Tree Info Tech Landing Page
Project Details
This project consists of a landing page for an upcoming small business in the Omaha area.
Upon connecting with my client, a first-time business owner, they only had three requests:
However, approaching web development from a designer’s perspective, I knew there were many other factors to be mindful of. Importantly, to encourage the user to contact this business, I highlighted 3 different aspects to prioritize.
Since my client is still in the process of establishing a brand identity. I decided to design a template that allowed for easy customization within the HTML/CSS files. As such, any visible color scheme is only to present and differentiate elements and components.
make a one-page site
list their contact details
include oak tree imagery
simplicity
interactivity
the user
Making a Strong First Impression
New businesses usually don’t have the luxury of customer testimonials, reputation, or any supplemental media. I knew to attract customers, and particularly to encourage action from the contact details, it all starts when they lay eyes on this website.
I first accomplished a strong first impression by introducing a simplistic, straight-forward layout. While it is true that this business may not have enough content to fill multiple pages, in this case it works in our favor.
Second, I included the use of JavaScript, although this project was OK’d to be a static website.
I arranged information based on what the customer needs to know, versus jargon for a customer base that is not likely tech-savvy.
Utilizing interactivity not only maintains a freshness to the website, but pulls the customer towards important and concise information.
Overall Results
While I will continue to work with this client over time as their business grows, we have successfully created a landing page that puts the user first, and places them in the shoes of a new customer.




Let’s connect!
angeliaksur@gmail.com
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