angelia.

projects

about

My Role

Timeline

Tools

UX Designer

Web Developer

Project Type

Client website

2 weeks

HTML/CSS

JavaScript

Oak Tree Info Tech Landing Page

Project Details

This project consists of a landing page for an upcoming small business in the Omaha area.


Upon connecting with my client, a first-time business owner, they only had three requests:





However, approaching web development from a designer’s perspective, I knew there were many other factors to be mindful of. Importantly, to encourage the user to contact this business, I highlighted 3 different aspects to prioritize.

Since my client is still in the process of establishing a brand identity. I decided to design a template that allowed for easy customization within the HTML/CSS files. As such, any visible color scheme is only to present and differentiate elements and components.

  • make a one-page site

  • list their contact details

  • include oak tree imagery


  • simplicity

  • interactivity

  • the user

Making a Strong First Impression

New businesses usually don’t have the luxury of customer testimonials, reputation, or any supplemental media. I knew to attract customers, and particularly to encourage action from the contact details, it all starts when they lay eyes on this website.




I first accomplished a strong first impression by introducing a simplistic, straight-forward layout. While it is true that this business may not have enough content to fill multiple pages, in this case it works in our favor.

Second, I included the use of JavaScript, although this project was OK’d to be a static website.

I arranged information based on what the customer needs to know, versus jargon for a customer base that is not likely tech-savvy.


Utilizing interactivity not only maintains a freshness to the website, but pulls the customer towards important and concise information.

Overall Results

While I will continue to work with this client over time as their business grows, we have successfully created a landing page that puts the user first, and places them in the shoes of a new customer.




Let’s connect!

angeliaksur@gmail.com

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